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LinéairesPrix: Leclerc resumed his due! 23/08/2006
latest release brings the index LinéairesPrix two major confirmations: first, Leclerc presented the turbo on prices. Secondly, the law Dutreil blew gaps between chains: discounters lower their prices, the other the rise ...
Leclerc is back! The wave of surveys conducted in the first half by the team of Linear unveils results unequivocally: the independent movement is again the least expensive on our shopping cart major leading brands of food. And how. With an index of 96.3 (or 3.7% less than the national average), Leclerc displays a competitiveness that had never been known for creating the indicator LinéairesPrix in 2000! Above all, he won 2.7 points on its index of the second half of 2005. A chasm. "We'll see what will the operating accounts at the end of the year, this loose stick close to the direction of motion. It is not certain that we will change our big car this year but we will always have enough to put gas in it, "he image. "Clearly, we we are remobilized, confirms another. See Carrefour gargle to be passed before us gave us in your ranking of the buttons! And even if it has been widely criticized, the initiative taken by Michel-Edouard Leclerc's price comparison site is finished we kick ass in-house. We were instructed to be "bordered" on the major products for several months. "
Juggling between the discounters and the tail of the bunch
Specifically, the basket price Linear - which is good to remember that the content is not public - were down 2.8% at Leclerc (compared to the second half of 2005). A figure at closer to - 0.1% posted by the basket all brands combined. A "sluggish national" prices, which might suggest that the law had no effect Dutreil. This is a sham ... More than 12 points separate the two ends of the scale, with Leclerc on one side and the other Monoprix. Again, such a large gap is the highest since the creation of LinéairesPrix.
In detail, prices fell in the five signs that were already in the lead: Leclerc, Intermarché, Carrefour, Super U and Auchan. In contrast, retailers who were the laggards are those in which prices rose in the first half more than 4% increase in Monoprix, nearly 2% Casino supermarkets, more than 1% at Cora. QED: the gap widened with a blow between the affirmative and other discounters, like the Linear anticipated elsewhere in the publication of the previous round of surveys (No. 211, p. 24).
Among the good students of low price, Intermarché confirms his return to very good disposition. "The sale of Spar in better financial condition than expected, gives us the means to fight," says Michel Pattou, boss Musketeers. Members find the taste of discount, a good momentum has started, it's exciting. In short, we will have to reckon with the approximately 1 470 Intermarché ... Not far behind, Super U completes a brilliant picture for the self: they hold three of top four places. Again, this is a first. The Casino
back its prices
side disappointments, Casino is the sentence on its three brands. The situation has yet to Giant nothing catastrophic, although, obviously, hypermarkets Etienne no longer show the same aggressiveness since January. The situation is already serious in contrast to Monoprix and Casino supermarkets, seriously lagging behind. If the trend were to continue, will they not pay the consequences at a high price? At another level, the hyper format, the question applies equally to Cora, the index curve shows a slope worrying since late 2004. How imagine that customers can sign permanently ignore a price differential of more than 5% with Carrefour and Leclerc, the two leaders of the circuit? Heading Back
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LinéairesPrix: Leclerc resumed his due! 23/08/2006
latest release brings the index LinéairesPrix two major confirmations: first, Leclerc presented the turbo on prices. Secondly, the law Dutreil blew gaps between chains: discounters lower their prices, the other the rise ...
Leclerc is back! The wave of surveys conducted in the first half by the team of Linear unveils results unequivocally: the independent movement is again the least expensive on our shopping cart major leading brands of food. And how. With an index of 96.3 (or 3.7% less than the national average), Leclerc displays a competitiveness that had never been known for creating the indicator LinéairesPrix in 2000! Above all, he won 2.7 points on its index of the second half of 2005. A chasm. "We'll see what will the operating accounts at the end of the year, this loose stick close to the direction of motion. It is not certain that we will change our big car this year but we will always have enough to put gas in it, "he image. "Clearly, we we are remobilized, confirms another. See Carrefour gargle to be passed before us gave us in your ranking of the buttons! And even if it has been widely criticized, the initiative taken by Michel-Edouard Leclerc's price comparison site is finished we kick ass in-house. We were instructed to be "bordered" on the major products for several months. "
Juggling between the discounters and the tail of the bunch
Specifically, the basket price Linear - which is good to remember that the content is not public - were down 2.8% at Leclerc (compared to the second half of 2005). A figure at closer to - 0.1% posted by the basket all brands combined. A "sluggish national" prices, which might suggest that the law had no effect Dutreil. This is a sham ... More than 12 points separate the two ends of the scale, with Leclerc on one side and the other Monoprix. Again, such a large gap is the highest since the creation of LinéairesPrix.
In detail, prices fell in the five signs that were already in the lead: Leclerc, Intermarché, Carrefour, Super U and Auchan. In contrast, retailers who were the laggards are those in which prices rose in the first half more than 4% increase in Monoprix, nearly 2% Casino supermarkets, more than 1% at Cora. QED: the gap widened with a blow between the affirmative and other discounters, like the Linear anticipated elsewhere in the publication of the previous round of surveys (No. 211, p. 24).
Among the good students of low price, Intermarché confirms his return to very good disposition. "The sale of Spar in better financial condition than expected, gives us the means to fight," says Michel Pattou, boss Musketeers. Members find the taste of discount, a good momentum has started, it's exciting. In short, we will have to reckon with the approximately 1 470 Intermarché ... Not far behind, Super U completes a brilliant picture for the self: they hold three of top four places. Again, this is a first. The Casino
back its prices
side disappointments, Casino is the sentence on its three brands. The situation has yet to Giant nothing catastrophic, although, obviously, hypermarkets Etienne no longer show the same aggressiveness since January. The situation is already serious in contrast to Monoprix and Casino supermarkets, seriously lagging behind. If the trend were to continue, will they not pay the consequences at a high price? At another level, the hyper format, the question applies equally to Cora, the index curve shows a slope worrying since late 2004. How imagine that customers can sign permanently ignore a price differential of more than 5% with Carrefour and Leclerc, the two leaders of the circuit? Heading Back
Need more ideas to save? click Sitemap
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